October 29, 2025

We recently celebrated a significant milestone with the official launch of our new identity, ADVICO, at Rupert & Rothschild. Formerly known as the GEN-Z Vineyard Project, this rebrand marks our evolution into a collective dedicated to advancing viticulture across South Africa. The new identity reflects our commitment to strengthening the link between research and real-world vineyard application through practical, collaborative initiatives. With ADVICO, we continue our mission to support growers and drive resilience, sustainability, and innovation throughout the wine industry.